The significance  of Title  and  Meta Tag is realized even after so many advancements in SEO sector. The Meta Elements  are  always being the matter of controversy so far as the  better ranking  in  SERP  (search engine result page)  is   concerned. Better  SERP   ranking,    good volume of traffic and better ROI (return on investment) are the ultimate  goal  of  every  web master. Most of the SEO professionals think that Title and  Meta  tags  are  for the birds, but we know very well that we  are  not  designing  web sites for  search  engines. We design a site for visitors and  search engines are nothing but a medium of approaching the visitors. If some  body  thinks  well-formatted  title  tag  and  other Meta tags can help their web site in achieving a better rank in search engines, then  most  probably  this  won’t help them in any way.  There  are  several  other  effective  SEO  strategies  available  that  can  help  you   in improving your site’s ranking in search engines. One can adopt all those and it is not wise to rely only on Meta elements for better ranking. But the significance of Title and Meta tags can certainly help your CTR (click through rate). Just ask HOW!!!

Why is the Title Tag Important for SEO?
The Title Tag is an HTML code that shows the words that appear in the Title bar at the top of your web browser. Title Tag is an important Tag amongst other SEO related options, as it not only communicates the theme of your web page to the visitors but almost all crawler based search engines use the Title Tag to gather information about your web site. The search engines use the words or the content of the Title Tag during the ranking process to analyze the relevance of your web page. Title Tag is the hyperlinked text title that is displayed in the search engine results page- the users, in turn, clicks on this hyperlink to go to your web site.