Different minds,  different thoughts, and  different ways of implementation. This makes every human an individual entity; don’t you  agree with me? Language is context bound and every person uses this to describe things in an unique manner. The language a businessman uses to describe his/her  own  products  may not  be used by the customers unless the brand is a generic one. So here, the businessman’s terms  does  not yield any sense. Success is not far from those businessmen who know their visitors’ languages well.